Sample Passport — Kaveri Naturals is a fictional company. All figures are invented to show the format.
Progress Passport
Kaveri Naturals
DemoD2C personal care
Coimbatore, Tamil Nadu
BootstrappedTier 214-month reporting streak
Key metrics
Latest month · October 2026
Monthly revenue
₹1.4 Cr
Synced · RazorpayGross margin
64%
Synced · Zoho BooksContribution margin
28%
Evidence attached90-day repeat rate
38%
Synced · ShopifyCAC payback
2 months
Self-reportedCapital raised
₹0
ReviewedHero SKU share of revenue
72%
Self-reportedAverage order value
₹640
Synced · Shopify12-month trends
Illustrative dataMonthly revenue
Contribution margin
Milestones
Jul 2026
Crossed ₹1 Cr monthly revenue
Jun 2026
Hero face wash crosses 70% of revenue
Apr 2026
Launched on Blinkit and Zepto
Feb 2026
First repeat-rate cohort above 35%
Sep 2025
Joined Helm, first monthly update
Evidence ladder
- Self-reported
- Provided by the founder, without supporting evidence or a review.
- Evidence attached
- A supporting document is attached. Uploading a file never counts as independent verification.
- Synced from source (coming soon)
- Imported from a connected tool. Connections are coming soon; the synced labels above are illustrative, not live integrations.
- Reviewed
- Checked by an incubator or authorised reviewer. It is not independent verification.
- Independently verified
- Two independent sources agree; uploading a file never counts.
Permissioned access
Full financials are shared only with investors the founder approves